It is next to impossible to count time spent on reading and typing e-mails. Nobody thinks of it on daily rush. It comes to our minds only if we do it as a workflow. When we need to e-mail opinions or solutions to our Clients via e-mail or when we get paid by the number of e-mail sent out or the amount of time spent on processing Client’s request over e-mail.

Majority of people work on a full-time contract or get paid flat remuneration no matter how much time they spend on the e-mail box. In this scenario, „working” in the mailbox is the part of our daily business. The thing is, that we shall not be paid for reading e-mails. Let us imagine we’re servicing Client XYZ. We have sent out a campaign draft and s/he has a few questions that s/he needs to address. That’s why we’re sitting there composing an e-mail. We could have called, but our/their calendar is already packed with other meetings, trainings, briefs, etc. So, we’re sending our reply in the „meantime”.  10 quick emails with one Client. How much time have we spent on it? 20-30 minutes? We do not count. Who’s gonna pay us for them? The Client? Our boss? Oh, cut this crap, it’s only half an hour. No big deal!

If you have ever studied Six Sigma or Lean methodology, you have exercised the question „how much time does every employee spend on work during 8-hours shift, on average?” Surprisingly enough, every one of us works daily 5,5h only! So, this Innocent 30 minutes with our Client stands for 9% of our working time.

Marketers have more than just one Client, to discuss hundreds of creations/materials/texts every day, before they (creations) see the daylight. The e-mail box has been our basic work tool for over 20-years now…. But has it been the right one recently?


Email-box offers time elasticity — but tarnishes productivity.

Have you ever thought why CEOs spend so much time at work, yet still e-mail you over weekend or during their holidays? I used to work in a bank, when my CEO said he would get 600 e-mails a day from his employees, Clients and all sort of vendors (legal or various consultants). If he would read every e-mail, he would not have time to do anything else. His entire month of work would be spent on just e-mail reading. But “I’m not getting paid for reading e-mails” he said once.

Adobe have done some research, which gave evidence to fact that business correspondence (electronic) consumes 3.2 hours of every white-collar worker every day. 

Have you ever thought how much time does it take for you? I’m personally using Cloud HQ and I get scared sometimes.

HuffPost counted, that in 2015, on average, every mid-level UK employee sent and received 122 e-mails daily.

This is one e-mail every 2,5 minutes. Keep counting, taking into account, our productive work day is 5,5h. If reading and then replying to just one e-mail takes about 2 minutes, so very little time will be saved for any other work activity. The further up we climb the corporate hierarchy, the more e-mails we’re gonna receive, and….. the more responsibilities lying outside of the corporate e-mail box.

E-mails let us stay in touch with the world 24h a day – just like the Messenger or other social media tools, but they will not boost our productivity.